Etsy Image Size

Etsy's current image requirements say the first listing photo should have width and height of at least 635 pixels to avoid showing up lower in searches.

That makes 635 × 635 a search-visibility threshold for the first photo, while 2000+ pixels in both dimensions is the stronger image-quality recommendation.

Do not confuse the two:

• 635 × 635: minimum first-photo threshold tied to lower search visibility.
• 2000+ × 2000+ dimensions: recommended high-resolution preparation target.

Etsy's primary image becomes the listing thumbnail and can be presented in square, portrait, and landscape views. Etsy recommends using its thumbnail adjustment tool to preview how the image appears across placements.

Practical preparation:

• photograph or design with more space around the product than the final crop appears to need,
• keep the most important part of the item near the center,
• make sure the item remains clear in all three thumbnail shapes,
• use a consistent general shape across the gallery where practical,
• do not place critical labels or product details tight against the edges.

Etsy also currently advises avoiding a square crop when possible and uploading a horizontal/landscape original for flexible thumbnail use, even though the first image itself may be horizontal or square. The key is to preserve crop flexibility, not to force a single ratio.

Etsy converts uploaded images to the sRGB color profile. If colors look wrong, convert the source to sRGB before upload.

Etsy also compresses image files to improve page performance and optimize for mobile display, so a sharp high-resolution source is preferable to enlarging a small image.

Image size is not the only image-quality signal. Etsy's photo-editing guidance says listings may appear lower in search when primary images are too dark, blurry, or part of a photo collage. Etsy's listing-editing guidance also points sellers to the search visibility tab for image improvements.

So the first-photo checklist is broader than “hit 2000 pixels”:

• adequate resolution,
• sharp and well lit,
• product clearly identifiable,
• not a confusing collage,
• composition works at thumbnail size.

• Treating 2000 × 2000 as a mandatory square aspect ratio.
• Uploading a first image below 635 px in either dimension.
• Enlarging a small image and introducing visible pixelation.
• Placing essential product details at an edge that a thumbnail crop can remove.
• Assuming one crop preview represents every Etsy placement.
• Using a dark, blurry, or collage-style primary image and focusing only on dimensions.
• Uploading transparent assets without checking how Etsy renders them.

Use the Image Size Checker to verify dimensions, then inspect the actual Etsy thumbnail and crop. Continue with the Listing Readiness Checker or the broader publishing workflow.

• Suitable: a sharp 2400 × 2400 px source with the product centered and room for alternate crops.
• Suitable: a high-resolution landscape source whose subject remains clear in square, portrait, and landscape previews.
• Risky: a 600 × 600 px first photo, even if it uploads.
• Risky: a vertical image with essential details at the top and bottom edges.

These are Dokuntag preparation examples, not official Etsy approval samples.

Use the product image checklist when preparing listing images:

• Download: /templates/product-image-checklist.txt
• Final action: use the Etsy listing checklist after checking the first image as a mobile thumbnail.