Walmart Marketplace
Walmart Marketplace Description Guide
Quick Answer
Walmart description guidance is field- and market-specific, so do not use one generic character limit for every Walmart marketplace.
Current Walmart Canada guidance separates short-description content-quality checks from long-description SEO guidance. The current SEO guide recommends a Long Description of 1,000–4,000 characters or 10–30 features/benefits. Current CQ guidance also expects a Short Description to exist, use readable prose rather than bullets, include relevant attributes/keywords, avoid prohibited phrases, and meet product-type quality expectations.
Treat those values as Walmart Canada guidance, not an unverified universal Walmart US/global rule. The destination marketplace, product type and Seller Center validation remain final.
Next, review the Walmart title guide, key features, and Listing Readiness Checker.
Quick Reference
| Field / check | Current Walmart Canada guidance | Preparation action |
| --- | --- | --- |
| Short Description | Must exist and read as a paragraph | Use clear prose, not a bullet list |
| Short Description quality | Include key attribute values and avoid prohibited phrases | Keep facts aligned with structured attributes |
| Long Description | 1,000–4,000 characters or 10–30 features/benefits | Use the applicable format for the product type |
| Keyword use | Natural, relevant and contextual | Avoid repetition and stuffing |
| External links | Do not add external links to the product detail page | Keep the listing self-contained |
| Final authority | Destination marketplace + product type + Seller Center | Recheck before submission |
- Last checked: September 7, 2026.
Prepare in one place
Publish Action
Build a fact-based Walmart description that stays aligned with attributes, key features and images.
Use one preparation flow for sizes, titles, descriptions, keywords, and checklists instead of switching between separate tools.
Short Description vs Long Description
Do not treat these as the same field.
### Short Description
Current Walmart Canada CQ guidance flags problems such as:
- missing key attributes or keywords;
- poor readability;
- spelling errors;
- bullet formatting where a paragraph is expected;
- missing or insufficient content for the product type;
- prohibited competitor or marketing phrases;
- an empty field.
Use the Short Description to summarize what the product is and why the core attributes matter, in readable prose.
### Long Description
Current Walmart Canada SEO guidance recommends:
- 1,000–4,000 characters, or
- a list of 10–30 features and benefits.
It also recommends including the product name, brand and relevant feature/benefit vocabulary naturally, while avoiding obvious repetition and copied text.
Build from Structured Product Facts
A description should expand the item record, not replace it.
Useful inputs include:
- product name and brand;
- exact material and dimensions;
- intended use;
- compatibility;
- package contents;
- care, safety or limitation notes;
- verified feature/benefit statements;
- category attributes that need shopper-friendly explanation.
If the description conflicts with the title, images, identifiers or attributes, fix the source product fact first.
Practical Structure
A strong long description can follow this order:
1. What it is — product identity and main use.
2. Who/what it fits — audience, compatibility or intended context.
3. Key facts — dimensions, material, capacity, quantity or performance facts.
4. Package contents — what the customer receives.
5. Limits/care — relevant restrictions, maintenance or warning notes.
This structure is Dokuntag preparation guidance, not a mandatory Walmart template.
Keyword and Content Controls
Walmart Canada currently advises using relevant keywords naturally across the product name, description and key features. It also warns against keyword stuffing, copied content, competitor/marketing phrases and external links.
Do not write for a keyword counter. Write one useful product explanation whose vocabulary matches the actual item and category.
Common Mistakes
- Treating 1,000–4,000 characters as a confirmed universal Walmart global requirement.
- Writing a one-line vague description when the product type needs richer content.
- Copying a supplier paragraph without checking the exact item or variation.
- Repeating the same keyword in every sentence.
- Adding competitor names or unrelated search terms.
- Using external links in the product detail page.
- Letting the description contradict attributes or package contents.
Before You Submit
- Confirm the destination Walmart marketplace.
- Check the product-type content guidance.
- Verify that the Short Description exists and is readable prose.
- Build the Long Description from exact item facts.
- Use current Walmart Canada 1,000–4,000 / 10–30 guidance only when it applies to the target workflow.
- Remove external links, competitor terms and keyword stuffing.
- Compare description, title, key features, images and attributes.
- Resolve current Seller Center CQ errors before publishing.
Publish Action
Use Publish to prepare the product fact record and draft the description before entering Seller Center. Then use the Listing Readiness Checker to compare the description with title, images, attributes and key features.
Source transparency
Reference context
- Reviewed
Walmart Marketplace Learn Canada was rechecked on September 7, 2026. The February 25, 2026 CQ guide documents current short- and long-description quality checks. The current SEO guidance supports the 1,000–4,000-character or 10–30-features/benefits Long Description recommendation and the anti-stuffing, uniqueness and readability guidance above.
Last checked: September 7, 2026. Walmart content expectations can differ by marketplace and product type, so use the destination marketplace's current Style Guide and Seller Center response as the final operational authority.
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