Use a vertical-first layout
Design for a tall mobile screen. Keep the main subject centered and avoid placing critical text near edges.
Dokuntag Publish
Instagram Reels are watched in a vertical mobile environment. Prepare the video, cover, and thumbnail area so important text and subject stay visible.
Design for a tall mobile screen. Keep the main subject centered and avoid placing critical text near edges.
The cover should explain the Reel quickly without needing audio. Use short text and a clear focal point.
Captions, buttons, usernames, and overlays can reduce visible space. Keep essential information away from the bottom and side edges.
Next step
This is a general publishing-preparation reference. Platform rules can change, so verify current official guidance before publishing.