Video and layout
Use a vertical-first layout and keep the main subject away from edges where interface controls or cropping can hide important details.
Dokuntag Publish
Instagram Reels Specifications for Publishing Preparation
Instagram Reels preparation should cover more than the video file. Check the vertical layout, safe area, cover, thumbnail, caption, and how the Reel appears in profile and feed surfaces.
Cover and thumbnail
Prepare a cover that still makes sense at small size. Short text and a clear focal point usually work better than crowded designs.
Caption and hashtags
The caption should explain the Reel without relying only on hashtags. Add only relevant tags that match the actual content.
Publishing check
Preview the Reel on mobile, review the thumbnail in the profile grid, and check the caption before publishing.
Related preparation pages
Next step
Use the related tool or workspace before publishing.
This page is a general publishing-preparation reference. Platform rules and interfaces can change, so verify current official platform guidance before publishing.